3. Merchandising: Manufacturer — Distributor — Outlet
- systematization and expansion of knowledge and skills in the field of merchandising and related fields, as well as in sales, negotiation, and cooperation within the chain: manufacturer – distributor – retailer;
- motivation to increase the performance and practical application of the knowledge gained.
The participants will learn clear behavior algorithm in the outlet, acquire the ability to analyze the display of goods, recommend and make own grounded decisions regarding necessary changes, conduct successful merchandising negotiations with representatives of the chain: manufacturer — distributor — retailer.